About Search Engine Optimization, Search Engine Marketing, and Search Engine Results Page - SEO SEM SERP

In a perfect world…

You could create your dream website and instantly get tons and thousands of visitors every day. To interact, enjoy, and love your site. But we hardly live in that don’t we? Thus, the reason why we must use tools and services for our websites to assist in that goal.



Search Engine Optimization (SEO)

Our goal for a website is to have plenty friends, family, fans, and customers enjoy our site. But we can’t do that, without Search Engine Optimization, otherwise known as “SEO”. With SEO by our side, great and very achievable heights lie in wait for the taking. Ranking number one for a popular keyword will skyrocket your site to unbelievable standings.

Let’s take a look at the real world of SEO, shall we?



Search Engine Results Page (SERP)

For your website to be successful in Search Engine Results Pages, otherwise known as “SERP”. We must provide an excellent service to our web page, on-page and off-page. By taking the necessary steps for optimized on-page SEO while we are creating our site, we can reduce the confusion and stress later on when we start the off-page SEO. If you’re doing on-page SEO while your page has already been completed, we need to re-optimize the content on your page to fully use on-page SEO to our advantage.


On-Page SEO

On-page search engine optimization is alternating the way search engines view and in a sense, “Like” your site. By optimizing your site for on-page SEO, you allow it to be recognized far better by search engines. Ultimately, helping to boost your rankings in the search engine.



Keywords

Keywords go hand and hand with on and off-page search engine optimization. By providing keywords on your site, either in the title tag, heading, body, or footer tags. This allows Google to justify where your site belongs in the SERPs. It’s crucial that when your site is placed in Google SERPs, that it’s placed among the best, and with the most traffic, while at the same time, making sure the keyword is not to competitive. Placing your site in a competitive keyword will prove to be difficult ranking it up in SERPs.


In conclusion, your website needs search engine optimization. Skipping or ignoring SEO will not give you your desired results. By giving Google what they need, your site will blossom and achieve an exponential amount of growth.





Hi, I’m Kevin.
I’m the Search engine optimization expert and Director of Content here at
16Bit Design. And I’m here, sharing the amazing world, of SEO.

diverturas:

The 8 bit Simpsons S2

The Muppets Google+ Hangout

Google+ offers a real-time video chat feature which allows circle groups to share it all…. everything – now. Maybe it’s more than you want to know… Google does advise you to check your hair before hanging out…really, they do.

Google: Top Algorithm Changes of 2011

The guys at Higher Visibility and SEOmoz created a great infograph that recaps all the major algorithm updates of 2011.

After studying and adjusting for these updates throughout the year, I have discovered three specific changes that will impact a company’s online visibility in 2012.

Three major updates from 2011:

1. Panda Update (AKA, the Farmer Update)
The Panda Update has been continuously updated through the year. Its purpose is to demote websites with poor, irrelevant content that’s been re-purposed on multiple other sites – usually for “spammy” black-hat link building reasons. These include content farms, article directories and websites that are riddled with duplicate content and cumbersome ads.

2. The +1 Button
Similar to a Facebook ‘like’ or re-tweeting someone’s comment, the +1 button filters search results to show websites that people in your social network have indicated they like. The assumption; since you’re connected to a person who likes XYZ, then you’ll probably like XYZ too.

3. The Freshness Update
Google has always given slightly better rankings to websites that update content regularly. They took it to another level late this year with the Freshness Update. Now, websites with dated and time-stamped content will have a noticeable advantage in rankings. While this might not apply to ALL websites, it does apply to MOST.

Takeaway:
When it comes down to the brass tacks of “How will this effect my business?” I believe almost all of Google’s 2011 updates can translate to one statement:

Favorable rankings are awarded to websites that have the most up-to-date content with relevant and useful information — that is not found anywhere else on the web — AND, that people within your social networks have voiced for (+1’d, re-teweeted, liked, etc.)

Happy New Year

— from everyone here at 16bit Design

Web Design & Development in Medford, OR.

16bit Design is a company dedicated to web design, web development and search engine optimization.

As a business, having an effective website that is visually aesthetic and pleasing as well as turning your customers into raving fanatics is crucial. Our designs work hard to do just that.

Having a secure, CPU optimized and memory-loving web application isn’t hard to come by. But a web app is nothing without a beautifuly developed client-side user interface, luckily we do both.

In the end, you need to be at the beginning. We can help boost your website and web app to page 1 of Google, using our SEO magic because we’re just that awesome.